GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Office Depot, Newegg, acehardware.com and menards.com from January 1 to August 31, 2026 shows BIC, owned by Société BIC S.A. (Euronext Paris: BB), generating a heavily concentrated revenue mix. Amazon alone accounted for 85.4% of year-to-date revenue, with Office Depot a distant second at 9.0% and the remaining three retailers together contributing under 6%. Revenue momentum has been strong, expanding 65.7% over the tracked period and rising 26.7% month-over-month in the most recent reading. That growth came alongside softening pricing, with the average selling price falling 14.6% overall to $8.28 in the latest month, below the $9.14 period average. Per Grips Intelligence, the combination of accelerating revenue and declining average price suggests volume-led gains driven by multipacks and back-to-school assortments.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 66% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 15% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for BIC on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for BIC.
BY REVENUE
BIC sells 87% online and 13% offline. Online runs through 2 channels; offline through 3.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 11M ratings on 5 channels, BIC averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 11M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$16.57
Price
$39K
Revenue
$12.87
Price
$19K
Revenue
$30.48
Price
$14K
Revenue
$31.99
Price
$13K
Revenue
$32.97
Price
$12K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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