GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across lowes.com, acehardware.com, homedepot.com, and Amazon, Black Jack holds an average product price of $24.07. Channel concentration is the defining feature of the brand's footprint, with lowes.com accounting for 74.9% of year-to-date revenue. Ace Hardware follows at 17.6%, while Home Depot (4.1%) and Amazon (3.4%) together contribute less than 8% of the total. Momentum has been positive through the summer, with revenue up 20.9% month over month and 20.3% across the June–August window. That growth has come alongside softer pricing, as the average price slipped 2.2% in the latest month to $23.49 and 4.9% over the period.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 20% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Black Jack on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Black Jack.
BY REVENUE
Black Jack sells 13% online and 87% offline. Online runs through 3 channels; offline through 2. Online share has moved from 12% in Apr to 9% in Aug.
Online
13%
87%
Offline
Online channels
13%
Offline channels
87%
BY REVIEW COUNT
Across 50K ratings on 4 channels, Black Jack averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 50K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
