GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering 1 January to 31 August 2026 across Amazon, homedepot.com, lowes.com and menards.com shows Bora, a brand held by privately owned BORA Lüftungstechnik GmbH, generating an average product price of $86.17. Amazon leads the brand's revenue mix with a 45.7% share, followed by homedepot.com at 26.3% and lowes.com at 21.7%, while menards.com contributes a smaller 6.2%. Revenue softened over the summer window, falling 7.5% month-on-month in the most recent period and 3.4% across the June to August timeframe. Pricing has held remarkably steady, with the average selling price at $85.02 after a 1.8% monthly uptick and a marginal 0.1% decline over the tracked quarter. The relatively narrow gap between the overall average price and top-selling items priced between roughly $76 and $428 suggests demand is concentrated in mid-tier assortments rather than premium lines.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Bora on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Bora.
BY REVENUE
Bora sells 89% online and 11% offline. Online runs through 3 channels; offline through 2.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 326K ratings on 4 channels, Bora averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 326K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
