Brother

Brother Market Overview

According to Grips Intelligence data tracking Amazon, Office Depot, and Best Buy during January 2026, Brother demonstrated strong momentum with revenue growing 13.7% since November 2025. Amazon dominates as Brother's primary sales channel, commanding a 73.4% revenue share, followed by Office Depot at 23.9% and Best Buy at just 2.6%. Notably, Brother's average product price varies significantly across retailers, ranging from $80.21 at Office Depot to $149.95 at Best Buy, with an overall average of $105.91. The brand's month-over-month revenue increased 7.3% in January 2026 compared to December 2025, signaling continued positive sales trajectory. Despite this growth, average pricing has remained remarkably stable, declining only 0.5% over the three-month period, suggesting Brother is driving volume gains without relying on heavy discounting.