GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracking Champion from January 1 to August 31, 2026 across Amazon, acehardware.com and lowes.com shows the brand, owned by Authentic Brands Group, concentrating the vast majority of its revenue on a single channel. Amazon alone accounts for 80.5% of year-to-date revenue, with acehardware.com at 11.3% and lowes.com trailing at 7.2%. The average product price sits at $16.11, and pricing has firmed over the period with a 2.5% overall increase despite a 2.8% month-over-month dip to $16.60. Revenue momentum, however, has softened, falling 10.9% month over month and 9.7% across the tracked window. The combination of rising average prices and declining revenue suggests volume pressure rather than discounting is driving the recent trend.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Champion on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Champion.
BY REVENUE
Champion sells 84% online and 16% offline. Online runs through 2 channels; offline through 3.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 2.63M ratings on 3 channels, Champion averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 2.63M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$30.98
Price
$385K
Revenue
$25.19
Price
$278K
Revenue
$16.47
Price
$213K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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