GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, Home Depot, Menards, and Best Buy from January to February 2026, Disney maintains a strong e-commerce presence with an average product price of $26.20 across monitored retailers. Amazon dominates Disney's online retail landscape, commanding a remarkable 95.0% share of the brand's tracked revenue, far outpacing Home Depot (1.7%), Menards (1.3%), and Best Buy (1.3%). Notably, Disney's revenue experienced a significant decline of 55.6% over the observed trend period, signaling a potential post-holiday cooldown in consumer demand. The brand's average price also saw a modest decrease of 2.8% over the same window, suggesting possible discounting strategies or a shift in product mix toward lower-priced items. These trends point to a transitional period for Disney's e-commerce performance, making it a brand worth monitoring closely in the months ahead.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 57% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 7% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Disney on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Disney.
