GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, DJI generated an average product price of $287.89 across the January 1 to August 31, 2026 period, with Amazon and Best Buy tracked as its retail channels. Amazon dominates the brand's distribution footprint at 93.4% of year-to-date revenue, leaving Best Buy with just 6.0%. Revenue has been broadly flat, edging up 1.0% over the measured period, though the most recent month saw a 10.3% decline versus the prior month. Pricing has softened in parallel, with the average selling price falling 7.3% overall to $271.42, down 5.8% month-over-month. Top-selling items skew well above the brand average, with the DJI Mini 5 Pro Fly More Combo Plus listed at $1,159.00 and the DJI Mini 3 Fly More Combo at $711.89, suggesting the lower blended price is driven by high-volume entry-tier demand.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for DJI on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for DJI.
BY REVENUE
DJI sells 93% online and 7% offline. Online runs through 1 channel; offline through 1.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 1.82M ratings on 2 channels, DJI averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.82M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$710.49
Price
$11M
Revenue
$619.74
Price
$11M
Revenue
$1,159.00
Price
$8M
Revenue
$494.64
Price
$4.65M
Revenue
$389.00
Price
$4.04M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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