GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Amazon, lowes.com, menards.com and homedepot.com, Enbrighten's sales are heavily concentrated in two retailers. Amazon accounts for 50.9% of year-to-date revenue and lowes.com a close 42.8%, leaving menards.com (3.7%) and homedepot.com (2.5%) with just over 6% combined. The brand's average product price sits at $45.84, though pricing has softened, declining 4.4% over the tracked trend window to a recent monthly average of $48.49 — an 8.3% month-over-month drop. Revenue has followed a similar path, falling 8.4% in the latest month and 7.1% across the June–August 2026 period. That combination of price compression and a narrow two-channel dependency is the clearest risk signal in the current dataset.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Enbrighten on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Enbrighten.
BY REVENUE
Enbrighten sells 58% online and 42% offline. Online runs through 3 channels; offline through 2. Online share has moved from 15% in Apr to 58% in Aug.
Online
58%
42%
Offline
Online channels
58%
Offline channels
42%
BY REVIEW COUNT
Across 71K ratings on 4 channels, Enbrighten averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 71K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
