First Alert

First Alert Market Overview

According to Grips Intelligence in-store data tracked across Amazon, Lowe's and Ace Hardware from January 1 to August 31, 2026, First Alert — owned by Resideo Technologies (NYSE: REZI) — carries an average product price of $50.11. Amazon is the brand's largest revenue contributor at 46.0% of year-to-date sales, followed closely by lowes.com at 38.9%, while acehardware.com accounts for the remaining 14.6%. That near-even split between the top two channels points to unusually balanced distribution rather than reliance on a single marketplace. Across the June–August window, revenue rose 8.5% overall, though the most recent month slipped 5.8% against the prior period. Average pricing softened modestly over the same stretch, down 1.6% to $49.21, suggesting mild promotional pressure alongside the broader growth trend.