GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Ford recorded an average product price of $38.38 across tracked retailers during Q1 2026 (January 1 – March 31, 2026). Amazon dominated Ford's retail landscape, commanding a 93.9% revenue share, with Home Depot and Lowe's trailing significantly at 2.9% and 2.6% respectively. Over the quarter, Ford's average price saw a 4.2% decline, signaling potential pricing pressure or promotional activity across its product lines. Ford's top-selling items on Amazon were led by Motorcraft engine oil and transmission fluids, with individual product prices ranging from around $30 to $44, while its Silent Series Inverter Generator stood out at a $399.99 price point.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 4% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Ford on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Ford.
BY REVENUE
$44.09
Price
$121K
Revenue
$30.64
Price
$105K
Revenue
