GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, lowes.com, homedepot.com and menards.com from January 1 to August 31, 2026, Ford — a brand of publicly traded Ford Motor Company (NYSE: F) — shows a heavily concentrated retail footprint. Amazon alone accounts for 91.9% of year-to-date revenue, leaving lowes.com and homedepot.com at 3.3% each and menards.com at just 1.5%. The brand's average product price sits at $56.54, though pricing has compressed sharply, falling 30.8% over the tracked period and 26.1% in the most recent month alone to $44.26. Revenue has been mixed against that backdrop, up 4.4% month over month but down 3.3% overall. The assortment behind those figures skews toward higher-ticket licensed ride-on vehicles near the $370 mark on Amazon, contrasted with sub-$12 apparel and décor items at Menards.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 42% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Ford on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Ford.
BY REVENUE
Ford sells 95% online and 5% offline. Online runs through 3 channels; offline through 2.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 264K ratings on 4 channels, Ford averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 264K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$51.09
Price
$154K
Revenue
$692.92
Price
$151K
Revenue
$28.39
Price
$79K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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