GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence offline retail data tracked across Amazon, acehardware.com and lowes.com from January 1 to August 31, 2026 shows Formula 409, a brand of The Clorox Company (NYSE: CLX), operating at an average product price of $9.71 year to date. Amazon dominates the brand's revenue mix with a 60.2% share, while acehardware.com and lowes.com split the remainder almost evenly at 20.4% and 19.1% respectively. Recent momentum has softened, with revenue falling 12.6% month over month and 12.8% across the June to August tracking window. Pricing has followed a similar downward path, with the average price slipping to $9.16, a 7.8% monthly decline and a 10.2% drop over the period. The combination of concurrent revenue and price erosion suggests discounting has not been enough to offset weakening demand across the brand's tracked channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Formula 409 on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Formula 409.
BY REVENUE
Formula 409 sells 58% online and 42% offline. Online runs through 2 channels; offline through 2.
Online
58%
42%
Offline
Online channels
58%
Offline channels
42%
BY REVIEW COUNT
Across 66K ratings on 3 channels, Formula 409 averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 66K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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