GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Amazon, acehardware.com, lowes.com and homedepot.com, Fulton carries an average product price of $22.72. Amazon is the brand's dominant channel at 56.5% of year-to-date revenue, followed by acehardware.com at 27.3% and lowes.com at 15.2%. Homedepot.com remains a marginal contributor at just 1.0% of revenue, pointing to a clear expansion opportunity. Momentum has been mixed over the June–August window, with revenue up 13.8% month over month but still down 7.1% across the period. Pricing has followed a similar pattern, rising 8.6% to $21.05 in the latest month while sitting 5.0% below where it started.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Fulton on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Fulton.
BY REVENUE
Fulton sells 68% online and 32% offline. Online runs through 3 channels; offline through 1. Online share has moved from 29% in Apr to 68% in Aug.
Online
68%
32%
Offline
Online channels
68%
Offline channels
32%
BY REVIEW COUNT
Across 83K ratings on 4 channels, Fulton averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 83K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$28.67
Price
$54K
Revenue
$32.21
Price
$32K
Revenue
$56.62
Price
$30K
Revenue
$100.51
Price
$25K
Revenue
$108.66
Price
$8.3K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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