GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Best Buy during January 2026, Google's average product price stood at $199.10, reflecting a 14.2% decline since November 2025. Revenue experienced a notable 27.7% month-over-month drop in January 2026 compared to December 2025, likely influenced by the post-holiday slowdown. Amazon dominated Google's retail distribution, commanding a striking 96.7% revenue share versus just 3.3% for Best Buy. Cell Phones & Accessories led Google's Amazon sales mix at 35.1% of revenue, followed by smart thermostats at 18.9%, underscoring the brand's diverse product ecosystem. Best Buy's Google assortment skewed more toward smart home categories, with indoor security cameras (24.7%) and mesh Wi-Fi (21.3%) leading that retailer's revenue contribution.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 13% from Nov to Jan.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 14% from Nov to Jan.
REVENUE SHARE
Revenue distribution across product categories for Google on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Google.
