GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Menards, Amazon and Home Depot from January 1 to August 31, 2026 shows Home Zone concentrating the vast majority of its revenue on a single retailer, with menards.com accounting for 66.6% of the year-to-date total. Amazon follows at 23.9%, while homedepot.com contributes a comparatively modest 9.5% share. Momentum has weakened over the period, with revenue down 15.7% month-over-month and 56.3% lower across the measured window. Pricing has moved in the opposite direction, as the average selling price climbed 128.9% to $36.16 in the latest month, well above the $7.96 year-to-date average. Per Grips Intelligence, that combination of falling volumes and sharply higher realized prices points to a shifting product and channel mix rather than broad-based demand growth.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 62% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 115% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Home Zone on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Home Zone.
BY REVENUE
Home Zone sells 37% online and 63% offline. Online runs through 2 channels; offline through 1. Online share has moved from 26% in Apr to 94% in Aug.
Online
37%
63%
Offline
Online channels
37%
Offline channels
63%
BY REVIEW COUNT
Across 27K ratings on 3 channels, Home Zone averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 27K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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