GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Best Buy and Newegg from January 1 to August 31, 2026, Kicker — a brand owned by privately held Stillwater Designs — carries an average product price of $119.73. Channel concentration is pronounced, with Amazon accounting for 79.7% of year-to-date revenue, Best Buy 18.3% and Newegg just 2.0%. Across the June–August timeseries window, revenue grew 6.7% overall, though the most recent month slipped 2.8% against the prior month. Pricing trended upward over the same stretch, with the average selling price climbing 3.1% to $122.99, including a 3.7% month-over-month gain. The combination of rising prices and modest revenue growth suggests Kicker is holding share through premium-priced items rather than volume expansion.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Kicker on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Kicker.
BY REVENUE
Kicker sells 81% online and 19% offline. Online runs through 2 channels; offline through 1. Online share has moved from 13% in Apr to 83% in Aug.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 317K ratings on 3 channels, Kicker averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 317K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$399.99
Price
$174K
Revenue
$478.54
Price
$168K
Revenue
$349.69
Price
$82K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
