GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering 1 January to 31 August 2026 across Amazon, Lowe's, Menards and Home Depot, Midea — a brand operated by Midea Group (SZSE: 000333) — saw revenue decline 12.6% over the tracked period. Amazon remains the dominant channel at 68.6% of year-to-date revenue, with lowes.com a distant second at 20.8% and Menards and Home Depot splitting the remaining 10.4%. The average product price sat at $285.86 year-to-date, though pricing has softened 9.3% across the period to $269.26 in the most recent month. Momentum weakened sharply into the summer, with revenue falling 17.2% month-over-month in the latest reading. The combination of slipping revenue and a declining average price suggests promotional pressure rather than volume-driven growth is shaping recent performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Midea on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Midea.
BY REVENUE
Midea sells 75% online and 25% offline. Online runs through 3 channels; offline through 2. Online share has moved from 31% in Apr to 80% in Aug.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 900K ratings on 4 channels, Midea averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 900K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$168.65
Price
$6.3M
Revenue
$444.49
Price
$4.07M
Revenue
$349.88
Price
$2.77M
Revenue
$191.32
Price
$2.42M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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