More Birds

More Birds Market Overview

More Birds, a Woodstream brand, generated its strongest in-store sales concentration at Menards, which accounted for 42.6% of year-to-date revenue, according to offline retail data from Grips Intelligence covering January 1 to August 31, 2026 across menards.com, acehardware.com, Amazon, and lowes.com. Ace Hardware (20.5%), Amazon (19.4%), and Lowe's (17.4%) split the remainder fairly evenly, giving the brand a balanced distribution footprint beyond its lead retailer. Revenue trended downward over the June–August window, falling 8.1% month-over-month and 30.4% across the full period tracked. Pricing moved in the opposite direction, with average price rising 10.8% over the same stretch to $11.14, above the $10.11 year-to-date average. That combination of higher prices and softer revenue suggests volume declines rather than discounting pressure are driving the brand's recent trajectory.