NuVo

NuVo Market Overview

According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across three tracked retail channels, NuVo — a brand owned by Amsterdam-based Lucas Bols — recorded an average product price of $59.25. Distribution is heavily concentrated, with homedepot.com accounting for 59.6% of year-to-date revenue, followed by Amazon at 31.2% and Newegg at 9.2%. Momentum turned sharply positive in the most recent month, when revenue jumped 135.8% versus the prior month, though overall revenue remains down 4.5% across the tracked period. Pricing has firmed alongside that rebound, with the latest monthly average price reaching $66.07, a 41.4% month-over-month increase and a 5.8% rise overall. The combination of a single dominant channel and rising realized prices suggests NuVo's near-term performance will hinge closely on its home-improvement retail partner.