GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Oura generated an average product price of $384.06 across Amazon and Best Buy during Q1 2026 (January 1 – March 31, 2026). Amazon dominated Oura's retail revenue share at 85.2%, with Best Buy accounting for the remaining 14.8%. The brand experienced a notable revenue decline of 45.8% over the tracked period, signaling a challenging quarter for the brand. The Silver variant of the Oura Ring 4 at $349.00 appeared as the most listed product across Amazon, while Best Buy's top sellers leaned toward the Rose Gold finish at varying price points. Overall, Oura's average price saw a modest 2.2% decrease throughout the quarter, suggesting slight pricing pressure in the competitive wearables market.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 46% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Oura on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Oura.
BY REVENUE
$361.72
Price
$322K
Revenue
$379.26
Price
$196K
Revenue
$398.77
Price
$188K
Revenue
$398.06
Price
$182K
Revenue
$381.44
Price
$172K
Revenue
