GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Lowes.com and HomeDepot.com between January 1 and August 31, 2026, OX posted revenue growth of 6.0% over the period. Amazon dominates the brand's channel mix at 70.4% of year-to-date revenue, leaving Lowes.com at 16.8% and HomeDepot.com at 12.8%. The average product price across the tracked assortment sits at $43.31, though the most recent month came in higher at $44.41 after a 10.4% month-over-month increase. Revenue momentum also accelerated late in the window, rising 7.7% versus the prior month. Taken together, the data points to a brand leaning heavily on a single marketplace while gradually trading up on price, with average selling prices up 2.1% over the measured period.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for OX on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for OX.
BY REVENUE
OX sells 89% online and 11% offline. Online runs through 3 channels; offline through 1. Online share has moved from 65% in Apr to 88% in Aug.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 126K ratings on 3 channels, OX averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 126K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$165.22
Price
$191K
Revenue
$206.69
Price
$155K
Revenue
$55.91
Price
$102K
Revenue
$14.98
Price
$73K
Revenue
$182.53
Price
$44K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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