PIC

PIC Market Overview

According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Lowe's, Menards, Amazon, Ace Hardware and Home Depot, PIC's retail footprint is heavily concentrated with just two accounts. Lowes.com alone commands 48.5% of year-to-date revenue share, with menards.com adding a further 29.0%, leaving Amazon (10.4%), acehardware.com (7.1%) and homedepot.com (4.7%) as comparatively minor contributors. The average product price across the tracked period sits at $5.09, reflecting a mix weighted toward low-ticket items rather than the brand's higher-priced $30-plus lines. Momentum has softened over the summer window, with revenue down 26.3% across the June-to-August timeseries and a 24.1% month-over-month decline in the most recent period. Average selling price has also compressed 21.6% over the same stretch, despite a 12.9% month-over-month uptick to $4.64, suggesting promotional activity or a shift toward entry-level assortment.