Proctor Silex

Proctor Silex Market Overview

Grips Intelligence in-store data tracked across Amazon and acehardware.com from January 1 to August 31, 2026 shows Proctor Silex, an owned brand of Hamilton Beach Brands Holding Company (NYSE: HBB), concentrating the overwhelming majority of its sales in a single channel. Amazon accounted for 90.7% of year-to-date revenue, while acehardware.com contributed just 7.6%, leaving the brand heavily exposed to one retail relationship. The average product price held at $32.13, edging down 0.4% over the summer period and signaling stable rather than promotional positioning. Revenue, however, fell 30.8% across the June-to-August window, including a 21.6% month-over-month decline in the most recent period. That combination of flat pricing and sharp volume contraction suggests demand softness rather than discounting pressure is driving the trend.