GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and menards.com from January 1 to August 31, 2026 shows Puffs, a brand owned by The Procter & Gamble Company (NYSE: PG), generating steady momentum over the period. Amazon dominates the brand's measured footprint with an 89.2% revenue share, while menards.com accounts for a much smaller 8.9%. Revenue climbed 10.4% across the tracked window, including an 8.0% month-over-month gain in the most recent period. Pricing, meanwhile, has held remarkably flat, with the average product price of $10.55 shifting just 0.1% overall and the latest monthly reading easing 1.3% to $10.90. The combination of near-static pricing and double-digit revenue growth points to volume rather than price as the primary driver of the brand's recent gains.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Puffs on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Puffs.
BY REVENUE
Puffs sells 88% online and 12% offline. Online runs through 1 channel; offline through 4. Online share has moved from 4% in Apr to 90% in Aug.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 1.66M ratings on 2 channels, Puffs averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 1.66M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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