Pure Enrichment

Pure Enrichment Market Overview

According to Grips Intelligence in-store data tracked across Amazon, Lowes.com, Menards.com and Homedepot.com from January 1 to August 31, 2026, Pure Enrichment — a brand operated by privately held Bear Down Brands, LLC — shows a heavily concentrated channel mix. Amazon alone accounts for 73.5% of year-to-date revenue, with Lowes.com a distant second at 17.5%, followed by Menards.com at 6.4% and Homedepot.com at just 1.8%. The average product price sits at $50.85 year-to-date, edging up to $52.83 in the most recent tracked month despite a 2.1% month-over-month dip. Momentum has softened over the summer, with revenue down 15.6% month-over-month and 6.0% across the June–August timeseries window. Pricing stability is the counterweight, as average price finished essentially flat at +0.1% over the same period, suggesting volume rather than discounting drove the decline.