Razer

Razer Market Overview

According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Amazon and Best Buy, Razer commands an average product price of $85.69. Channel distribution is heavily concentrated, with Amazon accounting for 74.8% of year-to-date revenue and Best Buy contributing the remaining 24.9%. Over the June to August 2026 timeseries window, Razer's revenue grew 11.7%, though the most recent month showed a slight 0.4% dip against the prior month. Pricing moved in the opposite direction, with the average selling price falling 4.5% across the period to $81.28, including a 4.2% month-over-month decline. The combination of rising revenue and softening prices suggests volume-led growth, with mid-tier items such as the BlackShark V2 X at roughly $38 to $40 anchoring demand alongside premium wireless peripherals priced above $200.