GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1 to August 31, 2026 shows RIG, a brand owned by Nacon SA (Euronext Paris: NACON), commanding an average product price of $121.02. Amazon dominates the brand's distribution footprint with 94.2% of year-to-date revenue, leaving Best Buy with a comparatively modest 5.8% share. Momentum has been mixed over the June–August window, with revenue up 5.9% overall despite a 12.6% month-over-month decline in the most recent period. Average selling prices have softened in parallel, slipping 3.0% across the quarter to $122.50 after a 4.8% monthly drop. Together, these figures point to a heavily channel-concentrated brand navigating pricing pressure while holding onto modest net growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for RIG on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for RIG.
BY REVENUE
RIG sells 95% online and 5% offline. Online runs through 1 channel; offline through 1. Online share has moved from 1% in Apr to 95% in Aug.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 17K ratings on 2 channels, RIG averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 17K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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