Rockwell

Rockwell Market Overview

According to in-store data from Grips Intelligence, Rockwell generated the majority of its revenue through menards.com, which accounted for 83.7% of total revenue share between January and March 2026 across Menards, Lowe's, Amazon, and Home Depot. Lowes.com followed as a distant second retailer with a 12.8% revenue share, while Amazon and homedepot.com contributed minimally at 1.7% and 1.5% respectively. The brand's average product price during this period stood at $23.19, though pricing showed a downward trend with a 7.3% overall decrease. Rockwell also experienced a notable 21.3% drop in overall revenue during Q1 2026, despite a modest 3.3% month-over-month recovery in the most recent period. This heavy reliance on a single retail channel, combined with declining revenue and average prices, suggests Rockwell may need to diversify its retail distribution strategy to stabilize performance.