Roman

Roman Market Overview

According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Amazon, Lowe's, Home Depot and Ace Hardware, Roman generated an average product price of $17.38. Amazon dominates the brand's channel mix at 72.7% of year-to-date revenue, with Lowe's a distant second at 23.4%. Home Depot (2.8%) and Ace Hardware (1.1%) together account for under 4%, underscoring how concentrated Roman's distribution footprint remains. Revenue has softened over the tracked period, declining 11.4% overall and falling a further 6.0% month over month in the most recent period. Average selling price followed a similar path, slipping 12.8% across the period to $17.23, suggesting pricing pressure rather than volume gains is shaping the brand's current trajectory.