Roundup

Roundup Market Overview

Grips Intelligence in-store data tracking Roundup across Ace Hardware, Lowe's, Amazon and Menards from January 1 to August 31, 2026 shows a brand whose trademark sits with Monsanto, a subsidiary of publicly traded Bayer AG (XETRA: BAYN), holding a mid-market average product price of $29.59. Ace Hardware leads distribution with a 34.1% revenue share, narrowly ahead of Lowe's at 29.6%, while Amazon contributes 23.9% and Menards trails at 12.0%. Momentum has softened over the summer, with revenue falling 12.6% month-over-month and 29.3% across the tracked timeseries window of June through August 2026. Average selling prices moved in the opposite direction, rising 1.7% month-over-month to $29.82 and 0.9% over the period, suggesting modest pricing gains rather than volume growth. The retailer mix also reveals notable price dispersion, with concentrate and dual-action formats reaching $86.11 on Amazon versus refill options near $16.73, giving the brand a broad ladder of price points to work with.