GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's and Amazon from January 1 to August 31, 2026, Rubberific splits its revenue almost evenly between the two retailers, with lowes.com holding a 51.3% share against Amazon's 48.6%. The brand, part of IMC Outdoor Living under privately held Liberty Tire Recycling, carries an average product price of $26.18 across the tracked period. Pricing has trended upward, rising 5.8% overall and reaching $27.54 in the most recent month measured, a 0.8% month-over-month increase. Revenue, however, has moved in the opposite direction, falling 6.2% month-over-month and 22.4% across the June-to-August 2026 window. That divergence between rising prices and declining revenue suggests unit volumes are softening faster than higher average selling prices can offset.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Rubberific on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Rubberific.
BY REVENUE
Rubberific sells 77% online and 23% offline. Online runs through 2 channels; offline through 1.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 116K ratings on 2 channels, Rubberific averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 116K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$39.99
Price
$37K
Revenue
$25.31
Price
$33K
Revenue
$25.36
Price
$32K
Revenue
$54.95
Price
$16K
Revenue
$39.99
Price
$14K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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