GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, menards.com and acehardware.com from January 1 to August 31, 2026 shows Schumacher — a brand operated by privately held Schumacher Electric Corporation — commanding an average product price of $88.62. Amazon dominates the brand's channel mix at 82.2% of year-to-date revenue, followed by menards.com at 12.8% and acehardware.com at 4.9%. Revenue softened over the summer window, falling 7.4% month over month and 5.3% across the June-to-August period. Pricing moved in the opposite direction, with the average price climbing 1.5% month over month and 2.4% overall to $88.53. That divergence between rising prices and slipping revenue suggests unit volumes, rather than positioning, are the pressure point for Schumacher heading into the back half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Schumacher on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Schumacher.
BY REVENUE
Schumacher sells 79% online and 21% offline. Online runs through 1 channel; offline through 2.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 373K ratings on 3 channels, Schumacher averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 373K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$80.60
Price
$341K
Revenue
$89.99
Price
$314K
Revenue
$66.72
Price
$314K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
