GRIPS CUSTOMERS & RESEARCH PARTNERS
Segway, a brand of Shanghai-listed Ninebot Limited (SSE: 689009), posted an average product price of $536.59 across in-store data tracked by Grips Intelligence from January 1 to August 31, 2026 at Amazon, Best Buy and lowes.com. Amazon dominates the mix at 64.1% of year-to-date revenue, ahead of Best Buy at 19.0% and lowes.com at 16.8%. Revenue expanded 26.8% over the tracked period, though the most recent month slipped 1.5% against the prior month. Pricing has trended upward, rising 3.3% overall and 1.4% month-over-month to $545.01. That combination of concentrated channel share and firming prices suggests Segway is prioritizing margin over broader retail distribution.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 30% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Segway on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Segway.
BY REVENUE
Segway sells 80% online and 20% offline. Online runs through 2 channels; offline through 1. Online share has moved from 40% in Apr to 86% in Aug.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 30K ratings on 3 channels, Segway averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 30K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$598.31
Price
$2.49M
Revenue
$1,110.91
Price
$1.89M
Revenue
$915.07
Price
$1.64M
Revenue
$216.16
Price
$1.63M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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