GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through August 31, 2026 across acehardware.com, lowes.com, and Amazon shows Shake Away, a brand operated by privately held Shake-Away, Inc., concentrating just over half of its year-to-date revenue share at acehardware.com at 50.9%. Lowe's follows at 27.7%, with Amazon accounting for the remaining 20.6%, leaving the brand heavily dependent on hardware-retail distribution rather than pure-play ecommerce. Pricing has averaged $18.70 per product across the tracked period, though the most recent month came in below that at $17.73, an 11.4% month-over-month decline. Average price has softened 8.5% overall since the start of the measured window, pointing to promotional pressure or shifts in product mix. Revenue moved lower in step, falling 26.7% month over month and 33.0% across the tracked period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 39% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Shake Away on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Shake Away.
BY REVENUE
Shake Away sells 41% online and 59% offline. Online runs through 2 channels; offline through 3. Online share has moved from 7% in Apr to 35% in Aug.
Online
41%
59%
Offline
Online channels
41%
Offline channels
59%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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