GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through August 31, 2026 across Amazon, lowes.com, acehardware.com, menards.com, homedepot.com and Newegg, Simple Green's revenue is up a modest 1.3% over the tracked period. Amazon dominates the brand's distribution mix with 59.9% of year-to-date revenue, leaving the remaining 40% spread thinly across five other retailers. Home improvement banners collectively account for roughly 37% of sales, led by lowes.com at 12.7% and acehardware.com at 11.6%, while homedepot.com trails at just 4.4%. Pricing has softened notably, with the average selling price falling 6.8% over the period to settle near $15.07, below the $15.35 year-to-date average. Momentum cooled into the most recent month, as revenue slipped 6.0% sequentially alongside a further 0.8% dip in average price — a signal that discounting has yet to translate into volume gains.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Simple Green on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Simple Green.
BY REVENUE
Simple Green sells 70% online and 30% offline. Online runs through 4 channels; offline through 3. Online share has moved from 28% in Apr to 71% in Aug.
Online
70%
30%
Offline
Online channels
70%
Offline channels
30%
BY REVIEW COUNT
Across 704K ratings on 6 channels, Simple Green averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 704K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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