GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Best Buy during January 2026, Sony demonstrated strong momentum with overall revenue growing 63.9% since November 2025, despite a 9.4% dip from December likely tied to post-holiday normalization. Amazon dominated Sony's revenue split, capturing 56.4% of sales compared to Best Buy's 43.5%, though Best Buy carried a significantly higher average product price of $1,262.05 versus Amazon's $209.66, driven largely by high-ticket categories like projectors which accounted for 66.5% of Best Buy revenue. On Amazon, over-ear headphones led the product mix at 37.3% of revenue share, with the flagship WH-1000XM6 and WH-1000XM5 models ranking as the top-selling products. Sony's average product price rose 49.4% since November 2025 to $328.39 in January, signaling a notable shift toward premium product purchases across both retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 64% from Nov to Jan.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 49% from Nov to Jan.
REVENUE SHARE
Revenue distribution across product categories for Sony on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Sony.
BY REVENUE
$452.64
Price
$3.31M
Revenue
$327.65
Price
$2.93M
Revenue
$372.85
Price
$2.25M
Revenue
$142.87
Price
$2.04M
Revenue
