Step2

Step2 Market Overview

Grips Intelligence offline retail data tracked from January 1 to August 31, 2026 across Amazon, homedepot.com and lowes.com shows Step2 — a privately held brand under Aterian Investment Partners — operating at an average product price of $107.60. Amazon dominates the mix with an 89.1% revenue share, leaving homedepot.com at 9.6% and lowes.com at just 1.4%. Momentum has softened over the summer window, with revenue falling 28.0% month over month and down 21.8% across the June–August period. Pricing has held comparatively steady, with the average price at $105.98 in the latest month, up 1.6% sequentially but 2.3% lower across the timeseries. The divergence between resilient pricing and declining revenue points to volume, rather than discounting, as the main pressure on in-store performance.