GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Best Buy from January 1–31, 2026, Thule's online revenue is overwhelmingly concentrated on Amazon, which accounts for 91.6% of total revenue share compared to just 8.4% at Best Buy. The average product price across both retailers stands at $269.16, though there is a stark pricing gap between channels—Amazon averages $344.79 per product while Best Buy averages only $79.23. Thule's revenue grew 7.4% overall from November 2025 through January 2026, despite an 11.4% month-over-month decline in January compared to December, likely reflecting a post-holiday seasonal pullback. On Amazon, the brand's top-selling product is the Thule 615 Pulse Rack at $709.95, commanding 13.6% of Amazon revenue share, followed by the Thule Urban Glide 3 stroller at $871.24 with 11.8% share. These data points suggest Thule maintains a premium pricing strategy on Amazon while leveraging Best Buy primarily as a lower-priced accessories channel.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 7% from Nov to Jan.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 9% from Nov to Jan.
REVENUE SHARE
Revenue distribution across product categories for Thule on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Thule.
BY REVENUE
$871.24
Price
$253K
Revenue
