GRIPS CUSTOMERS & RESEARCH PARTNERS
TUFFAK, a brand of privately held Plaskolite, LLC, posted measurable momentum across in-store channels tracked by Grips Intelligence from January 1 to August 31, 2026. Lowes.com accounted for 80.8% of year-to-date revenue, with homedepot.com contributing the remaining 19.2%, underscoring a heavily concentrated retail footprint. Revenue climbed 56.8% month over month in the most recent period and rose 10.2% overall across the summer timeseries window of June through August 2026. Pricing moved in step, with the average selling price reaching $65.08 — a 33.6% monthly jump — against a year-to-date average of $54.05. Taken together, the 12.2% overall lift in average price alongside sustained revenue growth suggests the brand is capturing value without sacrificing volume at its two primary offline retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for TUFFAK on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for TUFFAK.
BY REVENUE
TUFFAK sells 18% online and 82% offline. Online runs through 1 channel; offline through 1. Online share has moved from 28% in Apr to 10% in Aug.
Online
18%
82%
Offline
Online channels
18%
Offline channels
82%
BY REVIEW COUNT
Across 6.8K ratings on 2 channels, TUFFAK averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 6.8K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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