GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Vaughan generated the majority of its revenue through homedepot.com, which accounted for 58.8% of total revenue share between January and March 2026, followed by Amazon at 24.8% and acehardware.com at 16.5%. The brand's average product price during this period stood at $24.84, though pricing saw a 4.2% overall decrease across the quarter. Vaughan experienced a notable 23.0% revenue decline over the tracked period, signaling potential challenges in maintaining sales momentum across its three key retailers. Despite the broader revenue dip, Vaughan's premium Dalluge Titanium Hammer line on Amazon commanded a significantly higher price point of $155.66, far exceeding the brand's average. This concentration of revenue at Home Depot suggests the home improvement giant remains the critical distribution channel for Vaughan's market performance.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 23% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Vaughan on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Vaughan.
BY REVENUE
