Victrola

Victrola Market Overview

Grips Intelligence in-store data covering January 1 through August 31, 2026 across Amazon, homedepot.com and Best Buy shows Victrola operating as a highly concentrated brand, with Amazon alone accounting for 88.2% of year-to-date revenue. Home Depot contributes a secondary 7.2% share, while Best Buy trails at 4.6%, leaving the brand's performance closely tied to a single retail relationship. Pricing has held in the value tier, with an average product price of $99.54 year to date and $102.89 in the most recent month tracked, a 2.0% decline over the measured period. Momentum has softened more sharply on the revenue side, with sales down 26.6% month over month and 19.9% across the June to August timeseries window. The assortment skews toward multi-function models priced between roughly $55 and $200, suggesting the recent revenue dip reflects volume softness rather than a structural shift in price positioning.