WD-40

WD-40 Market Overview

According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Ace Hardware, Amazon, Lowe's, Menards and Home Depot, WD-40 — a brand of WD-40 Company (NASDAQ: WDFC) — grew revenue 3.4% over the period, including a 2.0% month-over-month gain in the most recent month measured. Ace Hardware led distribution with a 31.2% revenue share, narrowly ahead of Amazon at 28.2% and Lowe's at 23.9%. Menards contributed a further 14.8%, while Home Depot trailed distantly at just 1.6%, pointing to a clear whitespace opportunity at one of the largest home improvement retailers. Pricing has firmed considerably, with the average selling price up 8.6% across the tracked window to $13.06 in the latest month, despite a slight 0.6% dip month-over-month. With a blended average product price of $11.70, the brand appears to be defending margin through price rather than relying on volume expansion alone.