GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data for Wild Wings covering January 1 through August 31, 2026 across Amazon and lowes.com shows a brand contending with meaningful demand softness over the tracked window. Revenue fell 31.3% across the measurement period, including a sharp 25.9% month-over-month decline in the most recent month of the June–August timeseries. Distribution remains concentrated, with Amazon accounting for 63.0% of year-to-date revenue and lowes.com contributing the remaining 36.6%. Pricing has held up better than volume: the average product price sits at $19.13, up 1.8% overall, even as the latest monthly reading of $20.08 marked a 6.0% step down from the prior month. Taken together, the figures point to a brand whose revenue contraction is being driven more by unit velocity than by price erosion, leaving channel mix and retail assortment as the key levers to watch.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 31% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Wild Wings on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Wild Wings.
BY REVENUE
Wild Wings sells 68% online and 32% offline. Online runs through 2 channels; offline through 2. Online share has moved from 6% in Apr to 77% in Aug.
Online
68%
32%
Offline
Online channels
68%
Offline channels
32%
BY REVIEW COUNT
Across 41K ratings on 2 channels, Wild Wings averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 41K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
