Wizards of The Coast

Wizards of The Coast Market Overview

Grips Intelligence in-store data covering January 1 through August 31, 2026 across Best Buy and Amazon shows Wizards of the Coast, a wholly owned subsidiary of Hasbro, Inc. (NASDAQ: HAS), generating 68.2% of year-to-date revenue at Best Buy versus 31.8% at Amazon. The brand's average product price sits at $11.50, though monthly pricing has climbed 12.1% over the tracked period to $12.67. Revenue has expanded 15.0% overall during the summer window, signaling continued shelf momentum despite a 26.1% month-over-month decline in the most recent period. That volatility suggests demand is tied closely to release timing rather than steady baseline sell-through. With a heavy skew toward a single big-box retailer, Wizards of the Coast's offline performance remains sensitive to Best Buy's shelf allocation and promotional calendar.