GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Amazon, lowes.com, acehardware.com and menards.com, Zevo — a brand owned by Procter & Gamble (NYSE: PG) — shows a heavily concentrated channel mix. Amazon alone accounts for 83.1% of year-to-date revenue, leaving lowes.com (6.4%), acehardware.com (5.5%) and menards.com (4.9%) to split the remainder. Momentum has been positive over the June–August window, with revenue up 27.6% overall despite a 2.5% dip in the most recent month. Pricing has held remarkably steady, with an average product price of $21.23 and just a 0.8% increase across the tracked period. That combination of double-digit revenue growth and flat pricing suggests volume, rather than price inflation, is driving Zevo's gains.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 28% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Zevo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Zevo.
BY REVENUE
Zevo sells 83% online and 17% offline. Online runs through 1 channel; offline through 3. Online share has moved from 2% in Apr to 84% in Aug.
Online
83%
17%
Offline
Online channels
83%
Offline channels
17%
BY REVIEW COUNT
Across 2.04M ratings on 4 channels, Zevo averages 4.5★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.5
/ 5
From 2.04M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$25.85
Price
$9.7M
Revenue
$14.97
Price
$6.8M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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