GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Newegg, Amazon and Best Buy, ASUS — the brand of Taipei-listed ASUSTeK Computer Inc. (TWSE: 2357) — carried an average selling price of $781.94. Revenue share was split almost evenly between Newegg at 41.5% and Amazon at 40.0%, with Best Buy accounting for the remaining 18.3%. Momentum softened over the summer, with revenue down 10.0% month-over-month and 13.9% across the tracked period. Average price followed a similar path, easing 3.2% in the latest month to $777.52 and declining 6.0% overall. The combination of a narrowing price point and a near-tie between its two leading channels suggests competitive pressure is reshaping where and how ASUS converts demand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for ASUS on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for ASUS.
BY REVENUE
ASUS sells 82% online and 18% offline. Online runs through 2 channels; offline through 1.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
BY REVIEW COUNT
Across 546K ratings on 3 channels, ASUS averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 546K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,523.57
Price
$9.3M
Revenue
$3,870.05
Price
$5.7M
Revenue
$1,081.83
Price
$3.38M
Revenue
$997.55
Price
$3.07M
Revenue
$599.00
Price
$1.79M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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