Belkin

Belkin Market Overview

Grips Intelligence in-store data tracked across Amazon, Office Depot, Best Buy and Newegg from January 1 to August 31, 2026 shows Belkin, a brand under FIT Hon Teng Limited (HKG: 6088), maintaining an average selling price of $33.73. Channel concentration is the defining feature of the brand's footprint, with Amazon accounting for 85.4% of year-to-date revenue, followed by Office Depot at 8.5%, Best Buy at 4.5% and Newegg at just 1.5%. Across the June–August timeseries window, revenue rose 6.1% overall, though the most recent month cooled 9.5% versus the prior month. Pricing moved in the same upward direction, with the average price climbing 2.7% over the period to $34.77 despite a marginal 0.4% month-over-month dip. Taken together, the Grips Intelligence figures point to modest growth paired with firming price points, but a revenue base heavily dependent on a single retail channel.