Better Built

Better Built Market Overview

According to in-store data from Grips Intelligence tracking Lowe's, Amazon, and Home Depot between January 1 and August 31, 2026, Better Built — a brand within ProDriven Global Brands' portfolio — has maintained a heavily concentrated retail footprint. Lowe's accounts for 58.8% of year-to-date revenue, well ahead of Amazon at 24.0% and Home Depot at 17.2%, leaving the brand's performance closely tied to a single dominant retail partner. The average product price sits at $562.94 across the period, positioning Better Built firmly in the premium tier of its competitive set. Pricing has been broadly stable, edging up 0.8% overall to a recent monthly average of $593.54, suggesting limited discounting pressure. Revenue is up 5.7% across the tracked window, though a 22.8% month-over-month decline in the most recent period points to softening momentum heading into the back half of the year.