GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Best Buy and Newegg during January 2026, Crucial generated an overwhelming 94.3% of its revenue share through Best Buy, with Newegg accounting for just 5.5%. Despite a 24.9% month-over-month revenue decline in January 2026 compared to December 2025, the brand's overall revenue surged an impressive 124.2% since November 2025. Crucial's average product price stood at $199.55 in January 2026, reflecting a 31.5% increase since November 2025 despite a 13.7% dip from the prior month. Notably, Newegg commands a significantly higher average price of $275.59 compared to Best Buy's $197.12, suggesting a skew toward higher-end or bulk configurations on that platform. These trends indicate strong seasonal momentum for Crucial heading into 2026, with Best Buy remaining its dominant retail channel.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 124% from Nov to Jan.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 31% from Nov to Jan.
REVENUE SHARE
Revenue distribution across product categories for Crucial on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Crucial.