GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Best Buy from January 2026, Elgato demonstrated strong momentum with an impressive 84.7% revenue growth since November 2025, despite a slight 2.2% month-over-month dip in January 2026. Amazon dominates as Elgato's primary sales channel, commanding 82.0% of the brand's revenue share, while Best Buy accounts for 17.8% at a notably higher average product price of $148.04 compared to Amazon's $118.08. The brand's overall average product price sits at $122.42, reflecting a modest 1.6% increase from December 2025 but a 3.5% decline since November 2025, suggesting competitive pricing adjustments during the holiday-to-post-holiday transition. On Amazon, Gaming Keyboards represent the largest revenue category at 57.7%, while at Best Buy, Capture Cards & Devices lead with 86.6% of the retailer's Elgato sales.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 85% from Nov to Jan.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Nov to Jan.
REVENUE SHARE
Revenue distribution across product categories for Elgato on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Elgato.
