GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, homedepot.com and acehardware.com from January 1 to August 31, 2026 shows Frontier — a brand whose airline operations sit under Frontier Group Holdings (NASDAQ: ULCC) — running at an average product price of $14.58. Amazon dominates the brand's measured footprint with 87.5% of year-to-date revenue, leaving homedepot.com at 6.6% and acehardware.com at 4.8%. Momentum has softened over the June–August timeseries window, with revenue down 5.4% month-over-month and 11.6% across the period. Pricing has followed the same path, easing 5.5% month-over-month to $13.45 and 8.6% overall. That combination of falling revenue and declining realized price points to discount-led volume defense rather than premiumization, with the concentration on a single channel leaving little cushion if that platform's performance slips further.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Frontier on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Frontier.
BY REVENUE
Frontier sells 94% online and 6% offline. Online runs through 2 channels; offline through 2.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 929K ratings on 3 channels, Frontier averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 929K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$12.36
Price
$147K
Revenue
$15.03
Price
$94K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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